All stories published by IPG Media Lab on July 21, 2014

Homepage

Open in app

All Stories published by IPG Media Lab on July 21, 2014

All

2014

July

IPG Media Lab in IPG Media Lab

Jul 21, 2014

Amazon Brings Its Mobile Ad API To iOS

Amazon is bringing its Amazon Mobile Ads API to apps on iOS, allowing app developers to place ads from the Amazon Mobile Ad Network in apps across platforms. Previously only available on Android and Fire OS devices, the ad platform now can help better monetize…

IPG Media Lab in IPG Media Lab

Jul 21, 2014

Facebook Starts Testing “Buy Button” In News Feed Ads

In a predicable yet still interesting move, Facebook has started testing a new feature on its news feed ads and page posts: a native “Buy” button designed for enabling one-click purchase without leaving the site. Diving deeper into…

IPG Media Lab in IPG Media Lab

Jul 21, 2014

CBS Outdoor to Buy Van Wagner Billboards

News broke today that CBS Outdoor is acquiring outdoor advertising businesses, including over 1,100 billboards in 11 major domestic markets, from Van Wagner Communications for $690 million. As the former CBS Corp. unit continues to broaden its reach, the…

IPG Media Lab in IPG Media Lab

Jul 21, 2014

Twitter Acquires CardSpring, Moves In On E-Commerce

Right after Facebook began testing a Buy button that enables its users to make purchases straight from their News Feeds, Twitter strikes back with the news that it has acquired CardSpring, a mobile payment start-up whose platform could let…

IPG Media Lab in IPG Media Lab

Jul 21, 2014

Google’s Busy Week Of Launching iOS Apps

It’s been a busy week for Google on the native iOS apps front. Just over a week after launching a new separate YouTube Creator app, which lets video creators manage their channel on the go, Google is now introducing the Google Analytics app to iOS. Earlier…

July 18, 2014

July 22, 2014

About

IPG Media Lab

The media futures agency of IPG Mediabrands

More information