All stories published by IPG Media Lab on July 22, 2014

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All Stories published by IPG Media Lab on July 22, 2014

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2014

July

IPG Media Lab in IPG Media Lab

Jul 22, 2014

Connecting the Dots: How Location and Offline Analytics Will Transform Digital Marketing

Today’s Place Conference tackled the burgeoning location-based marketing space which is experiencing tremendous growth thanks to the rise of sensor technology. Bluetooth beacons…

IPG Media Lab in IPG Media Lab

Jul 22, 2014

Indoor Location & Privacy: Steering Clear of the ‘Creepy Line’

In the nascent indoor location ecosystem, marketers are just beginning to wrap their heads around the access to location data and its implications for digital media. Consumers are even less aware, if at all. Did you know…

IPG Media Lab in IPG Media Lab

Jul 22, 2014

Amazon Quietly Launches Consumer-Facing Mobile Payment App

Amazon has unveiled Amazon Wallet, its consumer-facing mobile wallet app, on both Amazon Appstore and Google Play without much fanfare. For now, the app has yet to support actual mobile payment or even store credit card…

IPG Media Lab in IPG Media Lab

Jul 22, 2014

Yahoo Buying Mobile Start-Up Flurry For Its Data

Yahoo has confirmed to be acquiring Flurry, a mobile ad platform with real-time bidding feature. Following a slew of mobile start-up acquisitions, however, Yahoo’s interest in Flurry might be more than just for their mobile products and…

IPG Media Lab in IPG Media Lab

Jul 22, 2014

Netflix Reports Record-High 50 Million Users Worldwide

In its second quarter report released today, Netflix notes it has crossed the milestone of 50 million members, with 36.24 million domestic subscribers and 13.8 million international ones. In comparison, Time Warner claims 127 million…

IPG Media Lab in IPG Media Lab

Jul 22, 2014

Emoji-Only Messaging App Set To Launch

Yep, you read that right. Someone is making a messaging platform where its users are only allowed to communicate through those playful little icons known as emojis. The network, aptly named Emoj.li, has not officially launched, but it is currently accepting…

IPG Media Lab in IPG Media Lab

Jul 22, 2014

Could Smart Earphones Be The Next Big Thing In Wearables?

A company called FreeWavz is looking to Kickstart the funding for their new product — a wireless smart earphone with built-in fitness monitoring. With Google Glass being made available for consumers a couple months ago and Apple…

July 21, 2014

July 23, 2014

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