Top Stories published by IPG Media Lab in February of 2015

Virtual Reality — The Next Big Thing In Social Media?

Read original story on: The Verge

Some wondered why Facebook acquired Oculus VR for $2 billion last year, and now it seems like we are getting some answers: Facebook is reportedly building versions of its apps…


Apple’s HealthKit Sees Early Adoptions Among Top Hospitals

Read original story on: Reuters

According to Reuters, 14 out of 23 top US hospitals have rolled out a pilot program of Apple’s HealthKit service. The trails generally aim to help doctors monitor patients…


The Next Step For Google Wallet

Read original story on: Re/code

In its latest attempt to compete with Apple Pay, Google has inked a distribution deal with major US carriers: Verizon Wireless, T-Mobile and AT&T will pre-install Google Wallet on their Android phones for US…


Why Podcast Ads Have A Measurement Problem

Read original story on: Digiday

Thanks to the surprise hit “Serial,” there’s little dispute that podcasts are all the rage right now. Indeed, the recently revived medium is growing exponentially, reportedly reaching 65 million…


How Credit Card Companies Are Enhancing Payment Security

Read original story on: WSJ

Major credit card companies are finally stepping up their game in payment security: Visa is reportedly expanding tokenization to devices beyond iOS ones, and MasterCard plans to…


GrubHub Starts Building Its Own Delivery Network

Read original story on: Street Fight

GrubHub has officially started to build its own delivery network by acquiring two food delivery companies: Boston-based DiningIn and California-based Restaurants on the Run, for an…

These were the top 10 stories published by IPG Media Lab in February of 2015. You can also dive into daily archives for February of 2015 by using the calendar at the top of this page.