All Stories published by IPG Media Lab on February 11, 2015

Why Podcast Ads Have A Measurement Problem

Read original story on: Digiday

Thanks to the surprise hit “Serial,” there’s little dispute that podcasts are all the rage right now. Indeed, the recently revived medium is growing exponentially, reportedly reaching 65 million…


Guess Which Major Global Market Is Getting Free Internet From Facebook

Read original story on: TechCrunch

Following recent launches in Colombia and several African countries, Facebook’s charitable plan of entering emerging global mobile markets…


By The Numbers: Quantifying Consumers’ Fear About Connected Devices

As we pointed out in last week’s By-the-Numbers, privacy concerns are holding back mainstream consumers from embracing connected home devices. This holds true for all connected devices, as the following AdWeek…


Beacon-Influenced Sales Predicted To Grow 11 Times More Next Year

Read original story on: MediaPost

$4 billion this year, $44 billion next: BI Intelligence’s Beacons Report on beacon-influenced retail sales are certainly eye-catching. Despite its predicted…


Apple Promising “Huge” Stability Update In iOS 9

Read original article on: 9to5Mac

While the upcoming iOS 8.3 will soon bring wireless CarPlay, improved Google login, and new emojis to millions of iPhone users, Apple is already looking forward to iOS 9. The next iOS…