All Stories published by IPG Media Lab on February 25, 2015

The Next Step For Google Wallet

Read original story on: Re/code

In its latest attempt to compete with Apple Pay, Google has inked a distribution deal with major US carriers: Verizon Wireless, T-Mobile and AT&T will pre-install Google Wallet on their Android phones for US…


How A Finnish Mall Found Success With “Physical Cookies”

Read original story on: Mashable

Last fall, a mall in Helsinki, Finland reportedly started testing a new VIP loyalty program in which individually targeted deals are offered to shoppers who agreed to carry…


Why Car Manufacturers Need To Work With Tech Companies

Read original story on: New York Times

Toyota caused a stir in the connected car market when the company was quoted by the NY Times as saying that it currently has “no plans” to offer either Android Auto or…