Top Stories published by IPG Media Lab in March of 2015

Amazon Officially Launches Marketplace For On-Demand Service

Read original story on: TechCrunch

Back in August last year, we reported that Amazon was starting to tap into the local services market, and now the ecommerce giant has reportedly confirmed the…


How Fashion Magazines Can Use Virtual Reality

Read original story on: AdWeek

Elle magazine wants to bring front-row seats at fashion shows to it readers with the help of virtual reality. The magazine is reportedly partnering up with VR-movie company Jaunt to produce a…


Facebook To Enable Easy Social Listening For Marketers

Read original story on: Re/code

Facebook is looking to help advertisers better understand what people are talking about with a new “Topic Data” social listening tool. It mines Facebook posts for keywords and…


How Google Is Positioning Waze To Be The Core App For Android Auto

Read original story on: The Verge

Since Google’s acquisition of Waze in 2013, the real-time data-driven navigation app has been steadily growing its popularity among drivers. As a result…


Four Major Brand Activations To Look Forward To At SXSW 2015

It’s SXSW Interactive time again, and the Lab will be in Austin covering the latest developments. The buzz is already beginning, though, with major companies looking to make an impact at an event typically associated with…


Why T-Mobile Is Giving Out Free Netflix

Read original story on: AdAge

US pre-orders for the new Samsung Galaxy S6 won’t start till tomorrow, but T-Mobile is already trying to sway consumers: CEO John Legere tweeted yesterday that consumers who buy the new Samsung…


Google Fiber To Experiment With Targeted TV Ads

Read original story on: AdWeek

Nielsen’s antiquated rating system has been criticized for years, yet no real challenger to the TV measurement behemoth has emerged — until now. Google is reportedly looking into providing…


How Disney’s Billion-Dollar MagicBand Is Working Its Magic

Read original story on: Wired

Introduced back in November of 2013, the Disney MagicBand is a waterproof plastic wristband that doubles as an RFID-enabled ticketing and payment device for Disneyland…


Why Uber Is Buying Its Own Mapping Solution

Read original story on: Mashable

Uber has confirmed that it is acquiring the mapping and search startup deCarta for an unspecified amount. Uber’s functionality relies on accurate locating and mapping technologies, and this…

These were the top 10 stories published by IPG Media Lab in March of 2015. You can also dive into daily archives for March of 2015 by using the calendar at the top of this page.