All Stories published by IPG Media Lab on March 04, 2015

How Google Is Positioning Waze To Be The Core App For Android Auto

Read original story on: The Verge

Since Google’s acquisition of Waze in 2013, the real-time data-driven navigation app has been steadily growing its popularity among drivers. As a result…


Why Uber Is Buying Its Own Mapping Solution

Read original story on: Mashable

Uber has confirmed that it is acquiring the mapping and search startup deCarta for an unspecified amount. Uber’s functionality relies on accurate locating and mapping technologies, and this…


3 Challenges That Publishers Face On WhatsApp

Read original story on: DIgiday

Digital publishers such as The Huffington Post and Daily Mirror have started experimenting with popular messaging app WhatsApp to push breaking news alerts to readers. But challenges abound for…


Pizza Hut To Let You Order And Pay For Pizza With Your Car

Read original story on: VentureBeat

Pizza Hut, along with Visa and Accenture, announced at Mobile World Congress that they are working together to explore mobile and on-the-road purchases in connected…


Event Recap: Mobile World Congress, Day 2

The IPG Media Lab is covering MWC 2015; check out our recap of Day 1.

Virtual Reality and Gaming

One of the most surprising announcements at MWC15 was the HTC Vive VR headset. While the exact technical…


Event Recap: Mobile World Congress, Day 1

Live from Mobile World Congress in Barcelona, Spain, it’s the IPG Media Lab! We’re on the ground covering the latest news from the conference. As expected, the major consumer electronic players are very well represented at MWC: