Read original story on: Wired

Introduced back in November of 2013, the Disney MagicBand is a waterproof plastic wristband that doubles as an RFID-enabled ticketing and payment device for Disneyland…

Read original story on: AdAge

The 2015 South by Southwest festival is coming up this weekend, and McDonald’s has been announced as the big sponsor of the Austin-based media festival this year. Besides the usual business as an event sponsor, the company will…