All Stories published by IPG Media Lab on March 12, 2015

Facebook To Enable Easy Social Listening For Marketers

Read original story on: Re/code

Facebook is looking to help advertisers better understand what people are talking about with a new “Topic Data” social listening tool. It mines Facebook posts for keywords and…


Four Major Brand Activations To Look Forward To At SXSW 2015

It’s SXSW Interactive time again, and the Lab will be in Austin covering the latest developments. The buzz is already beginning, though, with major companies looking to make an impact at an event typically associated with…