All Stories published by IPG Media Lab on March 08, 2015

AT&T To Bring The Smart Home Into The Car

Read original story on: CNET

At the Mobile World Congress last week, AT&T announced that its Digital Life and Drive platforms are joining forces to allow drivers to check on home security and set up smart home automation straight…


Instagram Debuts Crucial New Features for Brands

Read original story on: AdWeek

After using Instagram as a digital billboard for years, brands on Instagram can now finally drive traffic to webpages of their choice via the new “Learn More” button unveiled yesterday…


HBO And NBC Dive Deeper Into OTT Market

New information on HBO’s much-anticipated standalone service surfaced last week. The new subscription service, reportedly titled “HBO Now”, will cost $15 per month and be available on Apple TV through an early partnership between the two companies.