Read original story on: AdWeek

Nielsen’s antiquated rating system has been criticized for years, yet no real challenger to the TV measurement behemoth has emerged — until now. Google is reportedly looking into providing…

According to a new eMarketer study, mobile advertising is set to take over digital ad spending in the States, surpassing spending in desktop advertising as early as next year. And its growth is not showing any sign of slowing…

Read original story on: The Verge

Following yesterday’s announcement of opening up its Messenger app, Facebook continues to expand its reach into web content. The social media giant is reportedly in talks with…