Top stories published by IPG Media Lab in December of 2015

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Top Stories published by IPG Media Lab in December of 2015

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2015

December

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Dec 9, 2015

Google Uses Foot Traffic Data To Inform Retailers During Holiday Season

What Happened
Google is opening up its vault of user data to help retailers during the holiday shopping season. Pulling aggregated, anonymized data from Google Maps, the Mountain View-based company is for…

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Dec 8, 2015

AT&T Courts Outdoor Advertisers With Dynamic Data

What Happened
In a bid to provide out-of-home (OOH) advertisers with better data and targeting options, AT&T has teamed up with Clear Channel to provide outdoor advertisers with more dynamic data aggregated from its mobile users. The program is…

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Dec 15, 2015

Canon’s Outdoor Campaign Guides You To Better Photos

What Happened
In a creative case of outdoor advertising, camera-maker Canon launched a new OOH campaign in New York City that employs four pop-up digital billboards at the city’s most photographed locations. But instead of just playing…

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Dec 11, 2015

Walmart Enters Mobile Payments With Walmart Pay App

What Happened
On Thursday Walmart launched its Walmart Pay app for both iOS and Android, officially throwing its hat into the ring of mobile payments populated by tech companies and big banks. The app is compatible with most major credit…

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Dec 15, 2015

JCPenney Brings In The Holiday Spirit With Oculus-Powered VR Experience

What Happened
JCPenney is getting into the holiday spirit by hosting a virtual reality experience that lets customers take a flight with Santa. Working with Reel FX, the retailer created a VR experience…

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Dec 15, 2015

The North Face Teamed Up With IBM Watson To Talk With Consumers

What Happened
Outdoor clothing brand The North Face teamed up with IBM Watson, a business solution platform capable of natural language processing and machine learning, to build a customer service tool on its website…

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Dec 9, 2015

Viacom Teams Up With A YouTube Channel To Target Millennial Moms

What Happened
In a bid to target millennial mothers, Viacom has teamed up with the top parenting channel on YouTube “What’s Up Moms” to put the latter’s branded videos on its cable networks. The first branded video…

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Dec 11, 2015

Amazon Brings In-Flight Binge-Watching To JetBlue

What Happened
JetBlue first announced its plan to add Amazon’s Prime Instant Video and Prime Music service to its flights in May. Now the airline says that the streaming services are available on the majority of its WiFi-enabled planes. All…

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Dec 21, 2015

Absolut Opens Its Own Internet Of Things Lab To Develop Connected Bottles

What Happened
Absolut has opened an R&D lab in Stockholm to develop connected devices and packaging for the popular vodka brand, tapping into the ongoing trend of “Internet of Things.” For example…

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Dec 17, 2015

SoundHound Launches Houndify To Bring Conversional UI To Other Apps

What Happened
SoundHound, a company mostly known for their Shazam-like music recognition app, has launched Houndify which promises to “add [a] voice enabled conversational interface to anything.” Available to all…

November 2015

These were the top 10 stories published by IPG Media Lab in December of 2015. You can also dive into daily archives for December of 2015 by using the calendar at the top of this page.