The Notifications Blog

A/B Testing An Email — The Body

So your customer opened your email. What can you do to accelerate your…

A/B Testing An Email — First Impressions

Your customer’s inbox is crowded. Learn how to A/B test…

New Home

The Notifications Blog

Welcome to the new home of the product messaging blog. We are now The Notifications Blog. Stories from our old publication have been moved to this one.

Incrementality-Focused Messaging Measurement: All the Time, Everywhere

Cross-platform In-app Messaging

In-app messages are a crucial feature of any modern application

Notification center is the new home screen

The iOS App Store first launched in July 2008. Over the last decade, it grew from…