You want to create a SaaS dashboard to help your team focus on what matters — converting more customers and building a great product and customer experience to retain more of them.
TL;DR
I first signed up for ClassPass in the summer of 2014 on its infamous unlimited plan. For the first time, I felt like I could take advantage of everything the NYC fitness scene had to offer. Watching the company closer from the perspective of a PM, I’ve been so impressed with…
While a core functional job is always solution agnostic, consumption chain jobs are sometimes solution dependent. Understanding when/why they are different and what that means when capturing customer needs will increase your chances of success at innovation.
The best part of my holiday was when I spent an hour on the phone trying to connect to my hotel wifi — said nobody ever.
One of the key values at Treebo is to be unreasonably customer obsessed. This means we look at each interaction a…
Scale… growth… 10X returns! Startups these days are fully on the run and chasing hyper growth. So where does product quality fit in here? How to build a great product so fast? Is it even…
Should you put time and resources into building a product yourself, or resell a product created by someone else?
Understanding your customers’ pain will help you solve it with your product, shared Buck Avey, vp of product at SkySlope, for my interview series, Austin VOP. Our interview has been edited for clarity.
Chirala, a small town in Andhra Pradesh, India, used to be my dwelling during summer holidays in childhood. Besides paddy…
When picking developers the first question to ask is…
Where are you going, how do you know you’ve arrived, and can you find your way back?
คำถามแรกที่ทุกคนต้องพยายามหาคำตอบสำหรับการขายคือ “ลูกค้ารายนี้ต้องการอะไร?”…
Sketch has become the industry standard for wire framing digital product design. Simpler than Photoshop or illustrator to…
When it comes to business, it is obvious that you’re going to sell your products, whether they are goods or services. All your marketing and branding efforts are combined into a vessel, which is the…
Customer Service at its best!
This is just one of the small little things that Amazon does for its customers that truly differentiates it from other products or services!
Great overall read for other PMs seeking articles about navigating trade-offs. Throughout the process of building a product, you have to make hard calls along the way as to whether you’re pushing quality or pushing a product out the door. Everything really depends on the context of a business, it’s market and competitors. Thanks for a great read Abhishek.
Are you into e-commerce business? If yes then you must require valuable catalogue processing services now and then. Since your e-commerce website needs to be updated every time to gain the attraction and interest of the target audience, your online store should be updated…
Great read for those looking to gain further insights into psychological tactics they can quickly embed into product/marketing strategies. I’m a big believer that elements of psychology need to be considered deeply within any function that is customer-facing. After all, if you are dealing with people, you need to understand people and how they work.
Great read Hannah. We are in a time where people demand a solid mobile UX– companies have no excuse not to sharpen their experience. I feel most smartphone holders, regardless of age, have had enough exposure to a range of mobile apps now that they know clearly what poor and great experiences look like.
Loving the information you provide! I do have a quick question though.
If the core functional job is “get to a destination” and the solution is a Tesla. Does that make the consumption chain job “buy a car” or “buy a Tesla” or “obtain/access a means of transportation”?
Great to see a unique approach around gradients and time of day, going beyond a mere day and night mode. I feel such considerations really drive connections with users on a deeper level – you’re not just delivering them a well thought-out interface, but an experience that changes to suit them. Nicely done.
Novice product managers can also listen to my free podcast, Product Popcorn! :-)
Great read Vince. You are right in that essentially everything boils down to a guess to a certain degree — even with numbers and analytics at hand, it is one’s subjective opinion on how long something will take that ends up making the final call. As a project lead, when you’ve got various teams that help build the entire product giving you estimates…
Great read Scott – have experienced many pieces of this article first-hand. Too many people believe they have some Steve Jobs-esque power and blindly follow the ideal that “A lot of times people don’t know what they want until you show it to them.”.
Thanks for reminding me about a great time of my life! Spent so much time playing this cracker of a game. Also your analogies are spot on here — there is a lot that can be learnt from the mindless hours spent playing this game.
To put it simply, product management is business-oriented management of products or services. Its objective is…
Great read Ellen. I see all the time non-technical leaders underestimating the effort required for certain features! It is a surefire way to end up with an unbalanced team because people believe requirements are quite simple, but bringing together a bunch of simple-mid level needs and you’ve quickly got a complex product. Thanks for a great read – building a team for any product is a crucial point of success.