Part 1 of 2: The Future of Artificial Intelligence in App Monetization — Q&A with Changsu Lee

Gaming is Great for Brand Safety, But Brand Safety is No Game

By Erik Wright, Programmatic Business Development Manager

If you’re an advertiser concerned about the safety of your brand, you’re not alone. Given today’s…

Tapjoy Partners with Moat to Measure Video Ad Performance; Finds High Viewability and Engagement For Rewarded Videos in Gaming Apps

Brands gain additional insight into attention and viewability…

Rewarded Ads Increase Mobile App Retention By At Least 4X, Tapjoy Study Finds

Video ads are particularly effective at driving long-term retention

Maximum Impact Report: Rewarded Ads Increase Mobile App Retention By At Least 4X

Developers — how long do you wait before serving a new user with an ad? A day? A week? Longer? Many developers believe they shouldn’t present ads to their players too early, for fear of…

Maximum Impact Report Part IV: Offer Walls & app retention

Offerwalls have long been a monetization method of choice for Free-to-Play (FTP) developers because they offer a simple, non-disruptive way for users to engage with rewarded ads. Offerwalls provide users with the freedom to…

Maximum Impact Report Part III: Interstitial ads & app retention

Tapjoy Significantly Outperforms Mobile- In-App Benchmarks for Viewability & Engagement

By Shannon Jessup, CRO

For centuries, philosophers have been asking what happens when a tree falls in a forest and nobody’s around to hear…

New: Customize Your Currency Sales!