Why Most Creative Testing is Bogus and What You Can Do to Fix It

Ten Books Every Comms Planner Needs to Read

For any aspiring Comms Planner looking to gain expertise in the field of advertising, here are ten essential books that will give you a good grasp on how advertising works and how they can help make an impact on the creative process.

Likes, Comments, Shares Aren’t a Reliable Proxy for Success, Period.

One of the many reasons advertisers find the digital space so intriguing is the basic ability to track and dissect a variety of metrics once completely unavailable to them.

Decoding Decoded: 5 Key Points from Phil Barden’s Decoded Applied to Advertising

Phil Barden, most famous for his work with T-Mobile, left his 15 year career in brand directing to focus on bridging the gap between science and marketing effectiveness. In Decoded, he’s done…

Doubling Down on Data & Video: An Algorithm for Successful Creative

The Rise of Mobile Video

Snapchat: A Guide to Make Your Creative Work Harder

The social platform is making a big push for your advertising dollars. We’ll leave the “why” to their sales team, but here’s the “what” and the “how”…

Facebook Unveils Vertical Videos: Here’s What You Need to Know

This month, Facebook is rolling out its new vertical video capability. This means, vertically oriented videos that were previously featured…

How Using Iconography Can Help Planners Sell Work

Best Practices for Using Iconography when Designing Decks