Six years ago, Byron Sharp’s “How Brands Grow” challenged the conventional wisdom surrounding brand loyalty, purchase frequency and market share growth.
I have noticed that a ‘golden window of selling’ might exist wherein campaign ideas have been more likely…
The always-on, ever connected consumer means one thing to advertisers: more places to place advertisements! It doesn’t surprise me when I hear about the declining perception of advertising. As more ad formats and vehicles are invented, I see advertisers struggling to find…
The floating idea This is something we are all familiar with. The floating idea is one that hangs around in the backs our minds, is written on a post-it and left on our desk, is listed in a Power…
Let’s assume for a moment that the VR revolution is real. That in the not so distant future we’ll come home, strap on our VR headsets, and spend an evening in a virtual space, filled with virtual representations of our friends, engaging with fully immersive…
