What is a Comms Planner vs. a Media Planner vs. a Brand Planner vs. a Digital Strategist?

When I begin to work with a new team, I’ve found it useful to provide the definition of a comms planner and explain just what I’m doing there. Since Comms Planning is a…

20 Creative Ideas That Cost Under $20K

With production budgets getting tighter, it feels like it is harder than ever to get great ideas out there for little money. Sometimes you just need a little inspiration of other ideas that have been made.

The Advertiser’s Guide to Habit & the Human Psyche

We bite our nails when we’re nervous. We play with our hair when we’re bored. We think of these types of routines when we hear the word “habit” (see what I did there?). But as Charles Duhigg notes in his bestseller, “The Power of Habit: Why…

Words Matter: Taking Back “Innovation”

Innovation is one of the most overused words in advertising, marketing and business. And not…

Marketing Jargon That Needs to Stop: A Listicle in 11 GIFs

Jargon is the heroin of Marketing. We all hate it, but we’re addicted to it. Try to kick the habit by avoiding some of these words/portmanteaus that drive all of us crazy.

Innovative (with a special…

How Design Can Sell Work

Have you ever found yourself “stuck” on how to design a deck? Struggling with the amount of time it takes to piece together information in a deck and forget completely about even designing the deck? And then when it is “designed” it has no correlation to who and/or what it is for…

How A Video’s Pace Affects Its View Through Rate

Most marketers recognize that mobile optimized video is different from the traditional :30 spot.

5 Reasons Why Facebook + Millennial Moms is a No Brainer

Investing in Facebook advertising for millennial moms may seem like a no brainer, but if there isn’t enough media support, it’s necessary to make the case for the missed opportunity with your clients.