‘Dark Knight’ campaign takes no prisoners

The long wait is almost over. Friday we finally get to watch Batman kick the bad guys out of Gotham once again. Who can blame us fans for our restlessness, after being bombarded by Warner Brothers’ marketing campaign for over a year now?

Google trips, Apple laughs

Although it has been drowned out by the buzz over the 3G iPhone, the promise of Google’s upcoming open-source mobile platform, “Android,” has kept Apple execs watchful. Aiming to do for the cellphone what Windows did for the PC (i.e., own it), Android seems poised to steal…er…

The second renaissance of gaming

I hate casual games.

Not the games themselves, but the term and the underlying concept. First off, it is a misnomer. Casual gamers are anything but casual — they still spend less time on average than their “core” counterparts, but that gap is…

Rising cost of gas fuels social media

The advantages of ridesharing are unmistakable. By sharing a ride, you can cut your commuting and travel costs. You are able to save time using the coveted high occupancy vehicle (HOV) lanes. And let’s not forget the environmental benefits of reducing emissions.

Virgin territory for Virgin

They bought it. Both of them, in their own way.

Capping what is sure to be the end of the entertainment-based mobile operator (R.I.P. Disney Mobile, ESPN Mobile, Amp’d, etc.), Virgin Mobile agreed to acquire Helio last week. It’s a fascinating deal, for…

To tweet — or not to tweet

Many who first hear about the micro-blogging communication phenomenon Twitter just don’t get it. The unfamiliar ponder the need for an update on someone’s every move in 140 characters or less: “Woke up.” “Having coffee.” “In traffic.” Etc. But Twitter is a fast-growing platform…

Playstation 3 bulks up for marketers

Sony’s Playstation 3 may be forging a new direction for their console — one which could provide a potentially attractive platform for marketers.

The Playstation 3 had a rough start in the ongoing console war with Nintendo Wii and the Xbox…

iPhone 3G: Forget the phone

On my ride in to the office this morning, I noticed several blocks with people camped out on the street. Not putting two and two together, I just figured some band I’m not underground enough to know about was playing, and they were waiting for tickets. But then it dawned on me…