SI Swimsuit Models Come To Life Through QR In Lexus Ad

In this year’s Sports Illustrated Swimsuit edition, Lexus is utilizing QR coding to bring the models in the magazine to life. The ad features three models that spring to life when the reader holds a QR reader over the image of the…

United Arrows Mannequins Make Customers Dance

Microsoft’s Kinect technology made another appearance in creative out-of-home displays as airport clothing store United Arrows debuted its new front window display in Tokyo featuring United Arrows-clad MarionetteBots (half mannequin, half robot) that…

Apple Patents Continuous-Shot Photo Process

If you lack zen-like stillness when shooting with your iPhone, or if you haven’t yet mastered the fine art of triggering the shutter in time, Apple’s newly uncovered patent may bring you some relief. The design uses continuous capture to take a series of…

The Trigger: 2/14/13

Angry Birds Creator Is Prepping to Grow

Angry Birds-creator Rovio had something to be pleased with as it announced new hires in its Brand Advertising Partnership team, making the gaming company a fully-fledged “direct media partner to some of the largest brands in the world.” Some brand partnerships…

Applifier Wants to See You While You Play

Video content speaks volumes, and is great for jump starting social interaction online. Applifier, the online mobile gaming network, has launched a new feature for its product, Everyplay, which uses the iPhone’s front-facing camera to record the player’s…