All stories published by IPG Media Lab on February 19, 2013

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All Stories published by IPG Media Lab on February 19, 2013

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Feb 19, 2013

Burberry Launches Smart Personalization With Made To Order Line

Burberry has begun offering seamless (ha, ha) personalization of garments from its Made to Order line. Customers can now order outerwear and accessories straight from the runway in-store, online, or from mobile devices…

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Feb 19, 2013

TaxiTreats becomes Vengo, Gets $1M in Investments

New investments hope to launch Vengo, the mini vending machine distributor, into the mainstream. The startup began as TaxiTreats, aiming to install vending machines in the backs of cabs, but has since expanded to target bars, offices, and other…

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Feb 19, 2013

Best Buy Claims To Kill ‘Showrooming’

Best Buy believes that its latest policy shift will destroy the now-common practice of “showrooming” in its stores. On March 3rd, stores will display all local retail competitors prices, along with 19 “major online competitors” in all product categories. This…

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Feb 19, 2013

Oreo Blackout Ad Was Only the Beginning

Oreo’s marketing touchdown during the Super Bowl has managed to rock more than just Twitter, and has foreshadowed what may be the future of marketing in general: brands reacting via social media to breaking news to compliment more traditional methods. Every…

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Feb 19, 2013

Pew: Pinterest Catches Twitter; Digital Divide Shrinks

Pew research released new statistics today on Americans addictions to social networks as of December 2012, with surprising revelations. 15% of Adult U.S. Internet users now use Pinterest — which is practically identical to the 16% who…

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Feb 19, 2013

New Top Level Domains Keep Brands on Their Toes

As if last year’s launch of the dot-xxx top-level domain wasn’t enough to keep brands on their toes, defending against malicious and trademark-violating domain buys, the launch of hundreds of new top-level domains is now only two months away, and…

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Feb 19, 2013

Google To Open U.S. Retail Stores

According to a report released today, Google plans to open retail stores across the United States in order to showcase its expanding line of physical products. The goal is to have the first flagship stores open for the holiday season in metropolitan areas. Google…

February 15, 2013

February 20, 2013

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