The Future of NFC in Retail

Yesterday afternoon at Mobile World Congress, a panel gathered to discuss the opportunities and challenges facing NFC in the retail space presently and in the near future.

Before diving in to what was covered, there’s an important technical detail to…

Vimeo Announces “Looks” For Its Enhancer Toolbox

Video sharing company Vimeo has added “Looks” to its Enhancer Toolbox in an attempt to stay current with the filters trend pioneered by Instagram. Looks has the potential to add over 500 visual effects filters to any video project, right in the…

Facebook To Advertise Based On Offline Habits

Starting today, Facebook will be able to target some of its advertising based on offline habits as a result of new partnerships announced today with Datalogix, Acxiom and Epsilon that will apply their records about purchase histories to Facebook’s…

Audrey Hepburn Stars in New Chocolate Ad

If the hologram of Tupac Shakur at last year’s Coachella Music Festival wasn’t enough to convince you that digital resurrection is on the rise, take a look at Galaxy Chocolate’s latest TV spot, starring Audrey Hepburn. Production company Framestore’s…

Caterpillar Makes A Smartphone!

Caterpillar, famous for making dump trucks and cranes, has leant their brand to a ruggedized smartphone. The B15, announced this week at Mobile World Congress in Barcelona, sports front and rear cameras, Android 4.1, and can be submerged in a meter of water for 30 minutes.

NFC ID Badge

Here at Mobile World Congress in Barcelona, NFC is a very big deal. So much so that they have created a whole special mechanism for entering the venue based on NFC, which lives alongside the main entrance lanes that are often jammed with attendees. It is called the “NFC Badge” and it works like this:

American Express Turns E-Commerce Into TV Commerce

In an attempt to monetize the “Second Screen” phenomenon, American Express is making the marketing dream of “buying Rachel Green’s sweater” a reality. AmEx partnered with NBC Universal and News Corp and has already tested plans to let people…

Valuations In The World Of The Virtual

Today we see yet another dazzling valuation of a website with a heavy user base, but no clear sense of how, when and how much money will soon flow in. Pinterest today we are told is worth $2.5bn , or approximately $200 per active user.

STOCK IMAGE POST — INTERNAL

This post is published so as to qualify the following stock images for future use.

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Flight Booking Cafe Destination Travel Concept[/caption]

Bill Proposes Crackdown on Patent Trolls

Litigation has become an ever-growing part of the innovation game, and Congress is preparing to crack down on patent trolls with a bipartisan bill proposing the Saving High-Tech Innovators from Egregious Legal Disputes, or SHIELD, Act. The bill proposes that…