All stories published by IPG Media Lab on February 04, 2013

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All Stories published by IPG Media Lab on February 04, 2013

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2013

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IPG Media Lab in IPG Media Lab

Feb 4, 2013

AT&T 4G LTE Mobile Hotspot Unite Available February 8 For $0.99

AT&T’s second touchscreen LTE mobile hotspot, the Sierra Wireless device called Unite, was announced today just four days before it is available for purchase through all conventional AT&T channels. With a 2.4"…

IPG Media Lab in IPG Media Lab

Feb 4, 2013

Facebook Adopts AdChoices Regulation

The advertising industry’s AdChoices self-regulatory program is coming to Facebook in the next quarter. The small blue triangles that currently appear in trillions of online ad impressions to allow users to opt-out of behaviorally targeted ads lack a great deal of…

IPG Media Lab in IPG Media Lab

Feb 4, 2013

Oreo’s Winning Superbowl Tweet

A successful social media strategy relies on reacting to trends and staying nimble which is what made Oreo’s superbowl tweet a winner. Reacting to the blackout, Oreo promptly posted an ad with the slogan “you can still dunk in the dark”, resulting in 12,000 retweets. The key…

IPG Media Lab in IPG Media Lab

Feb 4, 2013

Apple Launches New AppStore.com URLs

Apple’s latest product launch may have slipped under your radar. On January 31, Apple updated its Developer documentation to include reference to new “easy-to-read links to your app…which use the AppStore.com base URL plus a specific form of your app or company…

IPG Media Lab in IPG Media Lab

Feb 4, 2013

CBS Superbowl Stream

The Super Bowl is all about the first screen as viewers look for the most monstrous display to take in the action, but CBS also considered PC and tablet use this year providing a free stream of the game. Additionally, viewers could toggle camera angles, rewatch plays and receive…

IPG Media Lab in IPG Media Lab

Feb 4, 2013

Backplane Launches to Capitalize on Passions

Backplane formed to construct Lady Gaga’s online community: LittleMonsters.com. Now that their first effort is 1 million users strong, and has set the bar for online fan clubs, they are branching out in 2013 to build an additional 9 sites in the same…

IPG Media Lab in IPG Media Lab

Feb 4, 2013

Super Bowl Tweets 30% Ads

Last night there were precisely 20.9 million Super-Bowl related Tweets, and nearly 30% of those weren’t about the game — they were about the action between the snaps. In total, for every seven tweets about the game there were two about the ads, and the winner for most twitter action…

IPG Media Lab in IPG Media Lab

Feb 4, 2013

Publishers Looking Beyond Facebook

Building equity in someone else’s platform has never been the most secure means of operating, so it’s no surprise that some publishers are shying away from putting significant resources into developing fan bases on Facebook. Now that Facebook’s new algorithm limits a…

February 01, 2013

February 05, 2013

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