iSpeech Brings Text-to-Speech To Publishers

iSpeech has launched their publisher platform allowing third parties affordably convert their text to speech. The audio can be produced from PDFs, incorporated via a widget or through iSpeech’s API and is already being adopted by Evernote and Pearson…

Facebook Incorporates Third Party Data Targeting

Facebook is expanding its custom audiences tools to let advertisers target based on information from third party sites like Datalogix, Epsilon, Acxiom, and BlueKai. This means a car company, for example, could target users on Facebook that have…

Mobile Marketing Wins

On Tuesday at the Mobile World Congress a panel of visionary marketers shared some of their winning mobile brand strategies with the large gathered crowd. The highlights included:

• Recently Unilever launched a very interesting campaign for their Active Wheel brand…

Mobile Marketing Fails

On Tuesday a panel of mobile marketers gathered at Mobile World Congress to share their advice on what not to do in the realm of mobile marketing. Some of the common mistakes they called out included:

• Lack of a clear goal. Always start out with a clear measure of…

The Trigger: 2/27/13

This Phone Costs Half What My Dinner Cost

This week at Mobile World Congress, Nokia unveiled the Nokia 105. This small phone includes a flashlight and a battery that lasts for about a month on standby mode, with 12 full hours of talk time. And here’s the kicker, it will retail for only 15 Euros…