All Stories published by IPG Media Lab on October 22, 2015

Twitter Now Serves Native Video Ads Via Its MoPub Marketplace

What Happened
Twitter announced at its Flight developer conference
yesterday it has added the capability of serving native video ads in third-party apps to its in-app ad network MoPub Marketplace. Available for all…


YouTube To Launch Ad-Free Monthly Subscription Service

What Happened
After months of speculation
, YouTube has finally confirmed the launch of a paid subscription service called YouTube Red. Set to launch on October 28th in the US, the $9.99/month subscription service will allow users to…


Facebook Has A Potential Answer To Twitter’s Moments

What Happened
Earlier this month, Twitter launched
an important new feature called “Moments,” which has curated collections of tweets based on live events and news items. Now Facebook is reportedly testing a similar feature that…