All stories published by IPG Media Lab on October 16, 2015

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All Stories published by IPG Media Lab on October 16, 2015

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IPG Media Lab in IPG Media Lab

Oct 16, 2015

Twitter Debuts “Conversion Lift Reports” For Comparing Campaign Performance

What Happened
On Thursday, Twitter announced its plan to allow advertisers to generate reports that measure how much impact their promoted tweets have on converting users into customers across desktop…

IPG Media Lab in IPG Media Lab

Oct 16, 2015

Fast Forward: How Yext’s Xone Can Reach Black Friday Shoppers On Cyber Monday

• Yext launched Xone, a beacon network for offline-to-online engagement
• Retailers can message shoppers in real-time or retarget later on Facebook and Twitter
• Analytics dashboard gives…

IPG Media Lab in IPG Media Lab

Oct 16, 2015

The IAB Introduces L.E.A.N. Ads Program In Response To Ad Blocking

What Happened
Facing mounting pressure of the rapid adoption of ad blocking technologies, the Interactive Advertising Bureau (IAB) introduced the L.E.A.N. Ads program — the acronym standing for Light, Encrypted, Ad…

IPG Media Lab in IPG Media Lab

Oct 16, 2015

YouTube Gaming To Offer Mobile Broadcasting And Ad-free Monthly Subscription

What Happened
YouTube Gaming continues to catch up with its archrival Twitch with an Android app update, which adds paid subscriptions, called “sponsorships.” For a monthly fee of $3.99, sponsorships…

October 15, 2015

October 19, 2015