Rocket Internet — A detailed look An analysis about Rocket Internet

When I started my entrepreneurial career as co-founder of Lieferando.de the name „Rocket Internet“ created that image in your mind of a super-funded online marketing juggernaut. It made you rethink twice of going into a market, sector or industry when you…

The emergence of Startup-as-a-Service

The Model T assembly line transformed car manufacturing. Software-as-a-Service revolutionized…

2016 Is Almost Over and Growth Hacking Is Still Bullshit

What the Hell Is It, Actually?

10 Powerful Case Studies of Business Growth With Design

Clever ways to improve your culture

Company culture is shaped through your daily work rituals. Habits that set the social and behavioural norms that go onto hone your company’s unique personality. Improving your company culture requires regular work. Just like exercising and eating well leads to good…

How To Find 10 New Startup Ideas a Day

Thinking of new startup ideas is a curse. When you can’t do it, it’s the hardest thing in…

Only if I had listened

SPOILER ALERT! My startup failed (but I learned). A lot of people are asking me what went wrong and what we could have…

How to Develop the Right Buyer Persona for Your Brand

Is your lead generation content hit and miss? With properly researched buyer personas you can make sure your content is always on target!

Startup Founder David Okuniev

In 2016, Wired called them one of Europe’s hottest startups: The Barcelona based ‘online survey-tool’…