10. What is Google URL Builder and why should you use it? — 30 Days Of Medium
Welcome back to 30 Days Of Medium.
Next on my list of things to talk about is Google URL Builder.
You can catch up on the first 9 days of my Medium challenge below if you missed them:
What is Google URL Builder?
“This tool allows you to easily add campaign parameters to URLs so you can track Custom Campaigns in Google Analytics”.
Put simply, Google URL Builder helps you measure which of your marketing campaigns are performing well, and which aren’t.
To use a specific example.
If you want to track traffic, leads and conversions from a specific blog post, Google URL Builder is the tool for you.
In the previous post I wrote about understanding where your traffic comes from.
We saw that it’s possible to see which channels your traffic is coming from, including things like social media traffic, direct traffic and traffic from Google.
Google URL Builder lets us drill a step deeper.
We’re pro marketers now.
Instead of just knowing we got 100 visitors from social, or from LinkedIn, we want to know how we got these visitors from LinkedIn. Cause LinkedIn is pretty broad.
Did they come from a post, a group, a company page? Where?
How Google URL Builder works
Google URL Builder looks like this:
It works by appending tracking parameters to an existing URL, to turn it into a super URL.
The parameters available to us are:
- Campaign source
- Campaign medium
- Campaign name
- Campaign term
- Campaign content
Source and medium are the two most important parameters.
Source defines the plaform, like Google or LinkedIn
Medium defines how it was shared, like through a status, post, tweet, or group activity.
So you need to just type in your source and medium, and the tool will automatically append them to a revised URL at the bottom of the screen.
Finally click Convert URL to short link to get your trackable link.
You can now see detailed reporting information on anyone who clicks this link in your Google Analytics dashboard.
A super useful tool to understand which parts of a particular platform are performing best for you.