10. What is Google URL Builder and why should you use it? — 30 Days Of Medium

Welcome back to 30 Days Of Medium.

Next on my list of things to talk about is Google URL Builder.

You can catch up on the first 9 days of my Medium challenge below if you missed them:

0. 30 Days Of Medium

1. What do you need to build your own website? — 30 Days Of Medium

2. How to find a business you love — 30 Days Of Medium

3. How to build your own website — 30 Days Of Medium

4. How to measure your website’s performance — 30 Days Of Medium

5. How to get more customers by answering their questions -30 Days Of Medium

6. The successful business website cheat sheet — 30 Days Of Medium

7. How to measure success — 30 Days Of Medium

8. Understanding the Online Sales Funnel — 30 Days Of Medium

9. What is traffic and why is it important? — 30 Days Of Medium

10. What is Google URL Builder and why should you use it? — 30 Days Of Medium

11. Double your traffic by automating your social media schedule — 30 Days Of Medium

12. How to tell what sells — 30 Days Of Medium

13. How I grew my Medium following 6,500% — 30 Days Of Medium

14. How you look at things matters — 30 Days Of Medium

15. How to SELL services to small businesses — 30 Days Of Medium

16. How to win more deals with effective proposals — 30 Days Of Medium

17. How to setup an online store in 10 minutes — 30 Days Of Medium

18. How to work from anywhere — 30 Days Of Medium

19. Why your website is sabotaging your sales — 30 Days Of Medium

20. Where does your traffic come from? — 30 Days Of Medium

21. How to actually recognise burnout — 30 Days Of Medium

22. How to hack your schedule and get twice as much done — 30 Days Of Medium

23. Don’t copy your competitors — 30 Days Of Medium

24. How to SEO optimise a blog post — 30 Days Of Medium

25. Be unique or be forgotten — 30 Days Of Medium

26. Going with your gut — 30 Days Of Medium

27. People don’t pay for average — 30 Days Of Medium

28. How to do keyword research — 30 Days Of Medium

29. Why The Pareto Principle is the world’s biggest hack — 30 Days Of Medium

30. Your content is more profitable than your telephone — 30 Days Of Medium


What is Google URL Builder?

Google describes Google URL Builder as:

“This tool allows you to easily add campaign parameters to URLs so you can track Custom Campaigns in Google Analytics”.

Put simply, Google URL Builder helps you measure which of your marketing campaigns are performing well, and which aren’t.

To use a specific example.

If you want to track traffic, leads and conversions from a specific blog post, Google URL Builder is the tool for you.

In the previous post I wrote about understanding where your traffic comes from.

We saw that it’s possible to see which channels your traffic is coming from, including things like social media traffic, direct traffic and traffic from Google.

Google URL Builder lets us drill a step deeper.

We’re pro marketers now.

Instead of just knowing we got 100 visitors from social, or from LinkedIn, we want to know how we got these visitors from LinkedIn. Cause LinkedIn is pretty broad.

Did they come from a post, a group, a company page? Where?

How Google URL Builder works

Google URL Builder looks like this:

URL Builder

It works by appending tracking parameters to an existing URL, to turn it into a super URL.

The parameters available to us are:

  • Campaign source
  • Campaign medium
  • Campaign name
  • Campaign term
  • Campaign content

Source and medium are the two most important parameters.

Source defines the plaform, like Google or LinkedIn

Medium defines how it was shared, like through a status, post, tweet, or group activity.

So you need to just type in your source and medium, and the tool will automatically append them to a revised URL at the bottom of the screen.

Appending parameters
Appended URL

Finally click Convert URL to short link to get your trackable link.

You can now see detailed reporting information on anyone who clicks this link in your Google Analytics dashboard.

A super useful tool to understand which parts of a particular platform are performing best for you.

Any questions on this topic? Let me know in the comments.



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