8. Understanding the Online Sales Funnel — 30 Days Of Medium

James Thomas
Apr 27, 2018 · 5 min read

Welcome back to 30 Days Of Medium

In this article I’m going to be talking about the Online Sales Funnel and how understanding it is crucial to succeeding online.

You can catch up on the first 7days of my Medium challenge below if you missed them:

0. 30 Days Of Medium

1. What do you need to build your own website? — 30 Days Of Medium

2. How to find a business you love — 30 Days Of Medium

3. How to build your own website — 30 Days Of Medium

4. How to measure your website’s performance — 30 Days Of Medium

5. How to get more customers by answering their questions -30 Days Of Medium

6. The successful business website cheat sheet — 30 Days Of Medium

7. How to measure success — 30 Days Of Medium

8. Understanding the Online Sales Funnel — 30 Days Of Medium

9. What is traffic and why is it important? — 30 Days Of Medium

10. What is Google URL Builder and why should you use it? — 30 Days Of Medium

11. Double your traffic by automating your social media schedule — 30 Days Of Medium

12. How to tell what sells — 30 Days Of Medium

13. How I grew my Medium following 6,500% — 30 Days Of Medium

14. How you look at things matters — 30 Days Of Medium

15. How to SELL services to small businesses — 30 Days Of Medium

16. How to win more deals with effective proposals — 30 Days Of Medium

17. How to setup an online store in 10 minutes — 30 Days Of Medium

18. How to work from anywhere — 30 Days Of Medium

19. Why your website is sabotaging your sales — 30 Days Of Medium

20. Where does your traffic come from? — 30 Days Of Medium

21. How to actually recognise burnout — 30 Days Of Medium

22. How to hack your schedule and get twice as much done — 30 Days Of Medium

23. Don’t copy your competitors — 30 Days Of Medium

24. How to SEO optimise a blog post — 30 Days Of Medium

25. Be unique or be forgotten — 30 Days Of Medium

26. Going with your gut — 30 Days Of Medium

27. People don’t pay for average — 30 Days Of Medium

28. How to do keyword research — 30 Days Of Medium

29. Why The Pareto Principle is the world’s biggest hack — 30 Days Of Medium

30. Your content is more profitable than your telephone — 30 Days Of Medium


What is the Online Sales Funnel?

The Online Sales Funnel is a simple representation of how online marketing works.


Why is it important to understand how the Online Sales Funnel works?

The reason why so many people get demotivated with online marketing and give up at trying to grow online, is that they take a scatter-gun approach.


The Scatter-Gun Approach

The scatter-gun approach goes a little something like this.

“Hey Jim, we need a website!”

“Oh really, why?”

“Well because we do! Even Forbes are saying so! We can’t be missing out on this huge opportunity. And we need to be on social media too. We should hire someone to tweet for us and update our Facebook!

“Um o.k I guess so. I mean are we sure?”

“No but we need to do something!”

How do you think this is going to pan out?


The Online Sales Funnel Approach

This involves using common sense and a bit of independent thought.

It looks a little like this.

  1. What is our objective?

Anatomy Of An Online Sales Funnel

This is the simplest image I could find.

Image credit Business 2 Community

It works like this:

  1. Drive traffic

Simple, right?

The expression — “It’s a numbers game” is as old as time and will never change.

You need eyeballs on your business to generate potential buyers who then become actual buyers.

The Online Sales Funnel demonstrates simply how online marketing works.


Plugging Knowledge Gaps

The reason small businesses pay me to help them grow online is I help plug their knowledge gaps.

A lot of small businesses already know this stuff, they just don’t know what to do with it.

In the same way you pay your accountant to file your taxes and maximise your profits, you already know that’s the name of the game, you just don’t know how to do it. If you did, they would’t make such a good living and spend so many years studying their trade.

The best thing you can do to grow online is plug your knowledge gaps.

Get Inbound Certified for free through Hubspot.

Seriously, the free courses Hubspot offer are absolutely incredible and can take you from zero to hero in a matter of weeks. Regardless of whether or not their software is a ripoff for small businesses (there’s many cheaper options).

It doesn’t matter what label you put on it, or whatever business is hot right now, whether it’s ClickFunnels, Hubspot, LeadPages, Shopify or Drip.

The fundamentals remain the same. These tools just help you do what you need to do.

The reason you aren’t growing online is because you have knowledge gaps, don’t know your metrics and don’t stick to them focusing on incremental growth improving the areas that need improving.

If you don’t have the time to learn online marketing and growing online outsource it to someone who will do it for you. But make sure you understand it well enough to correctly measure your return on investment.

Hopefully you found something of value in this article, look out for the next one in my 30 Days of Medium challenge!

Any questions on this topic? Let me know in the comments.



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James Thomas

Written by

Owner of squareinternet.co. Writing about how to build, grow and scale a business online.

The Startup

Medium's largest active publication, followed by +541K people. Follow to join our community.

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