5. How to get more customers by answering their questions — 30 Days Of Medium
Welcome back to 30 Days Of Medium.
Today I’m going to show you a tip for growing your business online.
You can catch up on the first 4 Days of Medium here if you missed them:
0. 30 Days Of Medium
1. What do you need to build your own website? — 30 Days Of Medium
2. How to find a business you love — 30 Days Of Medium
3. How to build your own website — 30 Days Of Medium
4. How to measure your website’s performance — 30 Days Of Medium
5. How to get more customers by answering their questions -30 Days Of Medium
6. The successful business website cheat sheet — 30 Days Of Medium
7. How to measure success — 30 Days Of Medium
8. Understanding the Online Sales Funnel — 30 Days Of Medium
9. What is traffic and why is it important? — 30 Days Of Medium
10. What is Google URL Builder and why should you use it? — 30 Days Of Medium
11. Double your traffic by automating your social media schedule — 30 Days Of Medium
12. How to tell what sells — 30 Days Of Medium
13. How I grew my Medium following 6,500% — 30 Days Of Medium
14. How you look at things matters — 30 Days Of Medium
15. How to SELL services to small businesses — 30 Days Of Medium
16. How to win more deals with effective proposals — 30 Days Of Medium
17. How to setup an online store in 10 minutes — 30 Days Of Medium
18. How to work from anywhere — 30 Days Of Medium
19. Why your website is sabotaging your sales — 30 Days Of Medium
20. Where does your traffic come from? — 30 Days Of Medium
21. How to actually recognise burnout — 30 Days Of Medium
22. How to hack your schedule and get twice as much done — 30 Days Of Medium
23. Don’t copy your competitors — 30 Days Of Medium
24. How to SEO optimise a blog post — 30 Days Of Medium
25. Be unique or be forgotten — 30 Days Of Medium
26. Going with your gut — 30 Days Of Medium
27. People don’t pay for average — 30 Days Of Medium
28. How to do keyword research — 30 Days Of Medium
29. Why The Pareto Principle is the world’s biggest hack — 30 Days Of Medium
30. Your content is more profitable than your telephone — 30 Days Of Medium
Win customers by becoming an authority in your niche
I’ve been trying to wrestle with a monstrous looking tax form lately, which deals with receiving affiliate commissions from a US company paying a UK based company.
This process has been an very frustrating.
There’s no simple answer anywhere, which to me seems ridiculous because it’s probably something a lot of people deal with.
When in doubt, Google it out
While trying to figure out, I did some Google searching. I was surprised to find there were a few pieces of content on this really super specific issue I was dealing with.
I was further surprised that none of them were actually helpful.
They all just talked about the different types of tax forms and gave overviews of them.
While I appreciate that companies can’t, or don’t want to, give out any tax advice, it could have been an absolutely prime opportunity to turn me into a future customer, if they had provided enough value and given me something along the lines of:
“Whilst we cannot give out tax advice, hypothetically a UK based company receiving affiliate income from a US company would require this form and would need to answer section 2 (the section that makes 0 sense) with ‘X’. If you are unsure we recommend you contact your accountant.”
Convert these questions into customers
Have you heard of Google Keyword Planner?
It’s a free tool for checking the search volume and competitiveness of keywords in Google.
You can use the tool to see what things people are searching for and get a whole bunch of data on the queries.
Using Google Keyword Planner you can hunt for what are called long tail search terms which are usually 3–4 words or longer, have a lower search volume than broad short terms and a lower competition.
These terms are very specific and often have commercial intent behind them.
Because they have a lower competition level, they are easy to rank in Google for.
Look at how ultra qualified this keyword is.
This person needs help installing WordPress.
I run a WordPress & Woocommerce business.
Even if they don’t require someone to build them a website, they might need help installing WordPress or setting up their theme.
If I have a great piece of content on my website ranking for this keyword, they may well decide to drop me an email, or use me in the future because I established authority with them by giving them free value.
What to look for
Look for low competition low volume keywords with commercial intent in your niche.
‘How to’ search queries are generally customers looking for help and are a good place to enter the sales process, to guide that customer and suggest the right course of action for them.
Start writing well researched pieces of content providing answers to these questions and ensuring they are correctly SEO optimised.
Don’t expect results overnight, be prepared to work hard and you could start reaping the rewards from your authority building.
Any questions on this topic? Let me know in the comments.
You might also like this:
Why WordPress Is The BEST Platform To Build Your Business or Startup Website On
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