The Top Personas of Free-to-Play Mobile Gamers — and How to Treat Them

[:en]We all love free apps. But how many of us are willing to pay to unlock in-app content like virtual goods, extra levels and other upgrades? Not many, it turns out — about five percent of the players in…

6 Ways to Maximize Your Push Notification Strategy

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Push notifications play a crucial role in any successful app engagement or monetization campaign. A relevant, timely and personalized notification can help bring back lapsed users who might not have opened your…

Valentine’s Day Currency Sale — Live Now!!

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Looking for some extra love this holiday season? Look no further than your favorite Tapjoy enabled Apps! The Tapjoy Currency Sale is now live for Valentine’s Day! See who’s participating below.

Bringing Tapjoy’s Audience Segmentation and Predictive Analytics to Mobile Ad Mediation

[:en]We’re very excited to announce that we have partnered with several of the mobile industry’s leading ad mediation platforms to enable app developers to leverage best-in-class…

Tapjoy Partners with Industry Leaders to Bring Sophisticated User Level Segmentation and Predictive Analytics to Mobile Ad Mediation

SAN FRANCISCO — February 18, 2015 — Tapjoy, the mobile industry’s leading personalized monetization…