Linchpin : Are You Indispensable?

An actionable summary of Seth Godin’s bestseller.

Hardware is NOT the New Software

Hardware is not for the faint of heart

Contextual support is back, and it’s here to stay

What it is, and why you should start using it

Contextual support is back

First up, what exactly is contextual support?

Frame Your Next Project for Success: a 6 Question Cheat Sheet

A former consultant talks about…

Reducing friction in VC fundraising

Or, how to maximise your conversion rate

Medium Partners with Greylock—and Friends

A Medium Round

Almost two years ago, we started an exploratory project at The Obvious Corporation to figure out what a publishing platform built from scratch for today’s world would look like. A platform that was open to…

Hackathon Playbook

10 things to consider if you sponsor a hackathon www.lob.com

1. Engage Engage Engage

I cannot stress the importance of this as it relates to sponsors. Even though you probably have a nice…

Los emprendimientos están de moda

Abrazar la innovación como camino al desarrollo económico

Harvard Fellow Splits Wine Personality in Knights Valley

How a chef-turned-biotech consultant…

A Working Prototype is King

Prototype > (Pitch + Projection + Business Plan)

How We’re Thinking About Diversity At Homebrew: Start By Measuring It

This is an unusual VC post — we’re asking for help around a new metric we’re tracking but it’s in an area where we’re not experts: underrepresented founders. We’re hoping to learn from those who have spent more…

How to Hire Your First Employees

www.lob.com

People are the lifeblood of any company and as such — finding new people to join Lob is key to our success. Your first few hires at a startup are arguably some of the most important hires you can ever make. Crafting a thorough…

How Content is now the Entryway into your Customer’s Subconscious Thought.

What Effect Has The…

How We Approach User Growth at Lob

www.lob.com

One of the biggest challenges of an unproven, early-stage business is its ability to attract users to its platform or product. The success of Airbnb, Facebook, Dropbox, Twilio, etc. has brought the concept of “Growth…

From career to startup 

What I learned from many years work and 9 months failed startup

Keeping Customers Happy

www.lob.com

When we started Lob, we had 3 things we thought that — if we did correctly — would keep customers coming back and using Lob:

1. Affordability
2. Customer Experience

From Euros to Dollars

going world wide

Card.biz is crafted in Paris, France. So in december when we had launched our paid versions we’ve done it in €. It seems legit because we living there. Last week, we add a meeting with people that used to launch products world wide and…