What We Know About Memory and its Implications for Modern Advertising

Challenging the notions of brand awareness and differentiation.

The human mind isn’t something new to the team here; we’ve already dipped our…

5 Traits of a Great Comms Planner

Comms Planning vs Behavioral Planning: Two Sides of the Same Coin

5 Important Questions To Ask When Reviewing Media Plans

Seeing your campaign’s media plan can feel like getting a present from a distant relative. It’s an exciting moment; and upon unwrapping you might see that you got exactly what you expected, or something that fits you perfectly, or…

A Brief History of Communications Planning

Since the turn of the 20th century, clients began tasking advertising agencies with developing wide- reaching “marketing plans” for their brands. Historically, these plans took into account very broad elements of what is now called brand strategy, but…

Diplomacy at Work: What Planners Can Learn from Dale Carnegie

As Comms Planners working to create integrated creative, we’re balancing a many perspectives at once. We work with creatives, producers, account teams, behavioral planners, clients, media teams, and more. With so many cooks…

The Essential Consumer, Category, & Business Questions to Ask of Your Brand

Communications Planners make the best decisions after investigating the landscape of the brand and business they work on. Robust category and business knowledge allow a planner to clearly understand…

How To Win Your Client The Super Bowl

You’ve worked tirelessly for months, if not an entire year, since the last big game. Each…