Top stories published by IPG Media Lab in July of 2015

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Top Stories published by IPG Media Lab in July of 2015

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2015

July

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Jul 2, 2015

Facebook Tweaks Video Ranking Algorithm, Promises 10 Seconds Ad View

Facebook has been making strides in eclipsing online video views from YouTube, with reports claiming that at least for brands, native Facebook video posts have completely overtaken YouTube video posts. This week…

IPG Media Lab in IPG Media Lab

Jul 21, 2015

Fast Forward: How You Can Use Apple’s ResearchKit For Better Clinical Data

Your guide to tech-driven changes in the media landscape by IPG Media Lab. A fast read for you and a forward for your clients and team.

Apple gives the go ahead to for-profit…

IPG Media Lab in IPG Media Lab

Jul 31, 2015

How Deep-Link-Enabled Partnerships Are Changing The Mobile Ecosystem

What Happened
StubHub has teamed up with Uber to generate some cross-app synergy. Now event-goers will be able to book an Uber ride directly from StubHub’s mobile apps after purchasing tickets. Moreover, StubHub…

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Jul 20, 2015

Is Google Preparing To Enter The Home Services Market?

Following Homejoy’s announcement that it is shutting down its service on Friday, Google confirmed that it is hiring around 20 members of Homejoy’s product and engineering team, signaling that it may be preparing to enter the local home…

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Jul 1, 2015

POV: Targeting Tribes Through Tech

People have always connected over shared interest, forming unique relationships over similar passions. What was once limited to physical proximity has expanded into fan communities online. Constant connectivity has made it easier for people to connect, forming strong…

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Jul 9, 2015

Event Recap: WeWork Labs Med-Tech Demo Day

The past month has been a busy one for the IPG Media Lab. Despite the behind-the-scene activities, the Lab managed to attend Tuesday’s WeWork Labs Med-Tech Demo Day. The demo day was a Shark Tank-style event led by Merck’s own Jaime Melendez along with…

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Jul 6, 2015

Twitter Launches Persona-Based Targeting Tools

Read original article on: AdWeek

Twitter has been undergoing a “reinvention” phase, and today it launched a new ad tool that will make it easier for brands to target specific groups of consumers based on not only…

IPG Media Lab in IPG Media Lab

Jul 31, 2015

CVS Taps Into IBM’s Watson For Smart Health Monitoring

What Happened
CVS Health has announced a new partnership with IBM to tap into its Watson computing system to help analyze and interpret health data from patient’s health records, pharmacy information and other resources. The goal is…

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Jul 21, 2015

GoPro To License Stock Video Content

What Happened:

GoPro continues its transition from a camera manufacturer to a media brand with the launch of its GoPro Licensing content platform, which grants marketers and brands alike access to high-quality videos produced by GoPro…

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Jul 23, 2015

How To Keep Up With YouTube’s New Vertical & Spherical Video Formats

What Happened
YouTube has been making strides in expanding beyond the traditional horizontal videos in the past few months, adding support for new video formats, such as mobile-originated vertical videos and…

June 2015

August 2015

These were the top 10 stories published by IPG Media Lab in July of 2015. You can also dive into daily archives for July of 2015 by using the calendar at the top of this page.