The past month has been a busy one for the IPG Media Lab. Despite the behind-the-scene activities, the Lab managed to attend Tuesday’s WeWork Labs Med-Tech Demo Day. The demo day was a Shark Tank-style event led by Merck’s own Jaime Melendez along with…

At the beginning of this year, we explored in our 2015 Outlook the concept of “Measurable Intimacy” — the idea that mobile devices, powered by the myriad of sensors embedded within, are making user engagement and their emotional…

Ad units designed for pushing mobile users to download apps has been one of the hottest ad products recently. According to BI Intelligence, US mobile app-install ad revenue was $3.6 billion in 2014, accounting for about 30% of mobile ad revenue last year, and it…