Read original article on: AdWeek

Twitter has been undergoing a “reinvention” phase, and today it launched a new ad tool that will make it easier for brands to target specific groups of consumers based on not only…

Read original article on: Variety

Pluto TV is a newcomer among the over-the-top content streaming services led by the likes of Netflix and Amazon Prime, offering a centralized cable-TV-like programming grid…

Read original article on: Re/code

Continuing its effort in eclipsing YouTube’s video ad revenues, Facebook has announced a new initiative to start sharing ad revenue with some of its most…