All Stories published by IPG Media Lab on July 27, 2015

Google To Bring Beacon Interactions To iOS Via Chrome

What Happened
Google has updated its iOS Chrome app to integrate Physical Web
content into the “Today” view within the iOS Notification Center, where developers can make customized widgets for easier access and controls. While most…


Why Amazon Is Trialling A “Drive-Up” Grocery Store

What Happened
Following the 3 pop-up storefronts
it experimented with late last year, Amazon is now ready to step further into physical retail with a “drive-up” grocery store. Reportedly a new 11,600-square-foot building in Sunnyvale, this…