Tapjoy and ironSource Partner to Combine User Level Segmentation and Predictive Analytics With Mobile Ad Mediation

SAN FRANCISCO — May 25, 2016 — Tapjoy, the only complete monetization platform, announced a partnership with ironSource that will…

5 Effective Mobile App Retention Hacks

[:en]Among all the typical key performance indicators for apps and games, retention may be the most important. Increased retention has follow-on effects on conversion, monetization and organic growth, as players stick around for longer and make your app a part…

Tapjoy Drives 25% Lift In Engagement, 29% Reduction in Churn

[:en]The Tapjoy platform — the only complete monetization platform — is known for increasing the revenue of freemium-based mobile apps. But what isn’t as well known is that Tapjoy can also help increase engagement, lengthen…

Double Your Conversions With Contextual In-App Placements

[:en]Tapjoy’s Contextual Placements can drive eye-opening improvements in your game’s engagement, conversions and long-term retention by showing the right content, to the right user, at the right time. In fact, a recent case study…

Data Science Isn’t Just Business Intelligence: Here’s How to Cross the Gap.