Developer Profile: DoubleTap Software

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Developer Profile: DoubleTap Software

When you’re a one-man shop already handling all the heavy lifting of developing a game — code, art, game design and marketing, at a minimum —…

メインストリームとなったモバイル・ゲーム：ブランドにとっての活用方法

[:en]今や米国の全人口の半数がモバイル・ゲームで遊んでいます。それにも拘らず最近の調査によると「ゲーマー」と自覚しているのはその10%のみであるとのことです。ブランド企業のマーケターが少なくとも最近までこれらゲーマーをその対象と考えて来なかったことに驚きはありません。

これまでマーケターはモバイルのメディア戦略を考える際モバイル・ゲームの重要性を見逃し、ソーシャル・メディア、メッセージ・アプリ、またはその他のメインストリームの媒体を好んで来ました。しかし2016年になってこの風向…

Forbes: Mobile Gaming Has Gone Mainstream. Here’s How Brands Can Take Advantage

“Half of the entire U.S. population plays mobile games. And yet, recent research has shown that only 10% of people who play mobile games regularly consider themselves “gamers.” It’s no wonder…

Tapjoy Talks Ad Monetization and Global Distribution at G-STAR

[:en]One of the gaming industry’s preeminent events got even bigger recently when the G-STAR conference took place in Busan, Korea. 653 companies from 35 countries all over the world took part in this year’s event, hosted…

Mobile Gaming — A Huge Holiday Opportunity

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So, you’ve heard the buzz? You know mobile is a force to be reckoned with, but do you know why advertising in mobile games is such a huge opportunity during the holidays?

Make Your Holiday Season Merrier With 20% Bonus Revenue

[:en]As you know, the holiday season is the biggest ad spending time of the year. Our data scientists have been hard at work to develop a formula that enables you to maximize revenue from that influx of spend. We have seen up to a…

How to Best Leverage the Holiday Install Rush

[:en]Each year, the holiday season brings with it an onslaught of consumption — from eating and drinking to media viewing and gift shopping. Why should mobile app installs be any exception? Like many other consumer behaviors, app installs surge…

PuzzleSocial Pieces Together Winning Engagement with Tapjoy

“With its puzzle app Daily Celebrity Crossword, developer PuzzleSocial has updated the weekly crossword tradition of newspapers and magazines for the digital age, seeing mobile technology as an opportunity to publish a daily…

Forbes: Mobile Gaming Has Gone Mainstream. Here’s How Brands Can Take Advantage

[:en]”Half of the entire U.S. population plays mobile games. And yet, recent research has shown that only 10% of people who play mobile games regularly consider themselves “gamers.” It’s no…