Day 17–4 Components to a Profitable Facebook Ad
This is a LIVE case study where I am documenting my journey to becoming a highly paid marketing consultant by blogging everyday for 50 consecutive days. It’s called “50 Days to Freedom: My Journey to 5 Figures in 50 Days“. At the end of the post, you will find links to all the previous days.
Facebook has done changed.
What worked in 2014, sadly does not work in 2017. It was so much easier back then.
A lot of what worked in 2016, won’t work today. You have to constantly adjust your strategy, and always test new ideas.
Facebook advertising can still be extremely effective, if you have the proper strategy in place.
I have found that there are 4 key components when running Facebook ads. I would say these are in the order of importance…
- A Godfather offer — one they simply cannot refuse
- The copy (text) of the ad
- The images — I like to test 3 images right out of the gate
- The targeting — For lead generation/sales campaigns, 90% of the time I run these types of ads to a warm audience.
A warm audience?
And I know what you’re probably thinking…
3 Types of Audiences
There are 3 types of audiences when advertising online.
- Cold audience — an audience who’s never head of you.
- Warm audience — an audience who has been to your site, a Facebook fan, watched a video and/or engaged with your posts on your page
- Hot audience — an audience who’s on your email list. These are most likely to convert into sales for your business.
You can’t expect to run lead generation and/or sales campaigns to a cold audience and by effective.
Can it work?
Sure, but it’s not nearly as effective as it once was though. Facebook is a social platform, so you need to nurture people to build the know, like & trust factor.
There is an additional step or two, but if you set it up properly, it’s running in the background for you working 24/7/364.
Tomorrow, I will share the strategy in more detail (you can read it here), so you can start implementing to help decrease your cost per lead, and cost per acquisition.
A Day in the Life of a Dadpreneur, ep. 21
I started doing these videos to document my journey being a Dad, and launching a new business.
It is getting hot out here in Las Vegas, so took the kids to the little water park by the house today.
We had a lot of fun today…
Day #17 Breakdown
I didn’t send any emails today, as I was quite busy with the kids. A 4+ hour phone call with a friend ate into my work time. Dealing with some personal issues that I’ll share in the coming days, but it’s been mentally & physically draining. Will share more in the coming days, but big changes ahead for me.
We launched our first ads for a CrossFit gym out of Seattle. The offer isn’t what I would call a “Godfather offer”, and limited to only one class per day, Monday — Friday. It’s going to be a challenge, but look forward to seeing what we can do with it.
A lot of email follow up with gyms around the country as some of the leads have went cold. Follow up is key in this busienss, I guess it’s key in just about any busienss.
You have to balance a fine line of appropriate follow up and being an annoying pest.
Day #17 Numbers
Emails Sent: 0
Sales Calls: 0
Facebook Posts: 2
Leads Generated: 1
Committed Trial Offers: 0
Action Plans/Proposals Sent Out: 0
Revenue Generated: $0
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