Top Stories published by IPG Media Lab in May of 2015
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Philips Develops VLC Lights For Retail Indoor Navigation

Read original story on: Engadget

Philips has developed a new indoor navigation system for retailers that uses special lights equipped with visible light communication (VLC) technology, which enables it to…


The Future Of TV, According To Netflix CEO Reed Hastings

Read original story on: Quartz

Reed Hastings, co-founder and CEO of Netflix, delivered a rousing speech at the 2015 Re:publica Media Convention in Berlin last week, boldly predicting that “Internet TV will…


Mondelez Experiments With “Buy Now” Button In Digital Ads

Read original story on: CNN Money

Mondelez International has inked a global partnership with marketing tech firm ChannelSight to ramp up e-commerce sales across its digital platforms, including brands’…


McDonald’s Tested In-Store Beacons To Positive Results

Read original story on: Mobile Marketer

McDonald’s tested a new in-store proximity program at 15 McDonald Cafés in Istanbul, Turkey, sending beacon-enabled promotions to its customers via Shopping Genie, a…


Will Speech-Driven Digital Assistants Be The New Universal UI?

Read original story on: ArsTechnica

Microsoft is looking to extend its voice-command service with an ambitious Project Oxford, which includes a set of APIs and SDKs to allow developers to…


Ford Launches Pay-Per-Minute Car-sharing Service In London

Read original story on: The Next Web

Following the steps of fellow automakers BMW and Audi, Ford announced on Tuesday morning that its car-sharing service “go!drive” is out of beta and now open for…


By The Numbers: Mobile Purchase Habits

As mobile usage continues to rise, mobile spending is correspondingly increasing, growing 42% annually over a four-year period. Therefore, it is important for brands looking to conquer the mobile space to understand how and when average users are making…

These were the top 10 stories published by IPG Media Lab in May of 2015. You can also dive into daily archives for May of 2015 by using the calendar at the top of this page.