Read original story on: Mobile Marketer

McDonald’s tested a new in-store proximity program at 15 McDonald Cafés in Istanbul, Turkey, sending beacon-enabled promotions to its customers via Shopping Genie, a…

Read original story on: VentureBeat

One year after teasing its arrival at last year’s WWDC, Apple has finally released a beta test for its App Analytic tool for iOS developers. Given that Apple has not been…

Read original story on: Wall Street Journal

In order to attract and retain more users, Facebook has been quite ambitious in terms of building its social network into a content platform. According to a recent Pew Research…

Read original story on: The Verge

This past Saturday night, the welterweight boxing championship match between Mayweather and Pacquiao captured the nation’s attention. Yet the pay-per-view content providers HBO and Showtime…