Read original story on: CNN Money

Mondelez International has inked a global partnership with marketing tech firm ChannelSight to ramp up e-commerce sales across its digital platforms, including brands’…

Read original story on: TechCrunch

Mobile messaging app Tango is taking a page out of WeChat’s playbook with the launch of an in-app commerce service called Tango Shop. Initially available in the US, Tango’s e-commerce…

Read original story on: AdWeek

In a first-of-its-kind data deal between a cable TV provider and a cable network, ESPN is teaming up with Cablevision to combine audience data, taken straight from set-top boxes…

Last week, we reported on Facebook’s Instant Articles, the newest product in its relentless chase after digital publishers. Now officially launched, it serves as a mobile-only content initiative, designed to get partnered publishers to get their content hosted…

Read original story on: Variety & WSJ Blog

“Modern Family” star Sophia Vergara is coming to Snapchat with her own reality series Vergaraland. Co-produced by Fusion and Latin World Entertainment, the…

Read original story on: Re/code

Verizon, the second biggest telecom company in the States, has acquired mass media conglomerate AOL for a whopping $4.4 billon. Verizon is expecting the deal to be close by the end of summer, which…