All Stories published by IPG Media Lab on May 06, 2015
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Google Reinvents Its Mobile Search Ads

Read original article on: Wall Street Journal

As mobile search overtakes desktop in 10 global markets including the U.S. and Japan, Google saw a great opportunity to unveil its new image-based mobile ad formats that are built to stand…


Cable Companies Also Want A Piece Of That Smart Home Pie

Read original article on: Fortune

When it comes to the smart home market, tech companies like Apple and Google seems to be enjoying an early lead with their smart home hubs like HomeKit and Nest-based…


Facebook To Supercharge Targeted Ads With IBM Partnership

Read original article on: Wired

Today, Facebook and IBM announced a new partnership that will see Facebook’s existing ad targeting technology integrated into IBM’s line of retail tools and services. By…