All Stories published by IPG Media Lab on May 15, 2015
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CBS Expands Beyond Nielsen And Talks Behavioral Data

Read original story on: Variety

Backed with new data analysis from Nielsen Buyer Insights and Rentrak Polk Automotive, CBS is now claiming the top spot among TV networks across virtually all consumer product…


European Mobile Carriers Plan To Block All Online Ads

Read original story on: Financial Times

A recent report claims that some mobile network operators in Europe are planning to start blocking online ads to target Google’s stranglehold on digital ad revenue. The…


Hulu Teams Up With AT&T To Push For More Subscribers

Read original story on: TechCrunch

Right after inking a similar deal with Cablevision, Hulu is attempting to acquire more subscribers by teaming up with another telecom company: soon, AT&T customers will be able…