All Stories published by IPG Media Lab on May 21, 2015
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What You Need To Know About The “Home” App in iOS 9

Read original article on: 9to5Mac

A new report has surfaced regarding the upcoming iOS 9 ‘Home’ app. Just as Apple used the HealthKit framework to create the Health app as a highlight in iOS 8, HomeKit will rely…


What Google Incorporating Tweets In Search Results Means For Brands

Read original article on: AdWeek

Back in February, Twitter started delivering ads to third-party websites and apps in a move that granted it access to a wider audience. Now, Google’s…


Facebook To Add Games To Messenger App and Commercialize WhatsApp

Read original story on: The Verge

Facebook has confirmed that it is in talks with developers about creating native mobile games for its newly expanded Messenger platform, which was unveiled…


How Brands Can Deal With Increasing Ad-Blocking

Earlier last week, a Financial Times report claimed that several mobile network operators in Europe were planning to block online display ads as a way to attack Google’s domination of digital ad revenue. Whether this will actually be implemented…