Top Stories published by IPG Media Lab in April of 2015
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Apple HealthKit Continues To Gain Support From Medical Field

Read original story on: 9to5Mac

Since its launch, Apple’s HealthKit has been continuously gaining support from the medical community, with at least 14 top U.S. hospitals starting trial programs to…


How To Be As Good At Targeted Recommendation As Amazon

Read original story on: Wired

Last week, Amazon quietly launched a new service aimed at opening its own AI technology, which its mighty recommendation engine is built on, to all businesses to use. The new…


Audi Launches On-Demand Car Rental Program

Read original story on: The Verge

Audi has launched its “Audi on demand” service as a pilot program in San Francisco, which offers daily rentals of a variety of Audi models, ranging from Audi A5 for $200 per day up to an R8…


New Roku Focuses On Content Discovery And Curation

Read original story on: Re/Code

Earlier this week, Roku updated its lineup to introduce new features that primarily focus on improving its content search and discovery. Users of the Roku 3 can enjoy the complimentary…


Foursquare Leverages Location Data Into New Ad Platform

Read original story on: VentureBeat

Today Foursquare unveiled its newest ad platform, Pinpoint, which enables brands to target Foursquare users based on where they’ve been. The platform isn’t limited to…


Apple’s Music App Is Getting “Spotified”

Read original story on: 9to5Mac

Earlier this week, Apple released the first developer beta of iOS 8.4, giving the world a first look at its long-rumored redesign of the Music app. And with its all-new interfaces and improving queuing…

These were the top 10 stories published by IPG Media Lab in April of 2015. You can also dive into daily archives for April of 2015 by using the calendar at the top of this page.