The 3 Deadly Fallacies of SaaS Renewal

The conventional model of SaaS/B2B customer renewal is just…

The Product Marketer’s Essential Reading List

Books Every Product Marketer Should Read

I was sitting at a table with other marketing professionals at a recent event when one turned to me and said his company had just hired a junior product…

Customer Success and Support aren’t the same thing

Growth Hacking vs. Growth Marketing: A New Way To Approach Revenue and Attribution

*Updated* Ten Killer Tips to Grow Your SaaS Business

**Updated Jan 2023**

Please, Just Let Me Cancel My Subscription

There’s an irritating trend in SaaS to take away all semblence of self-serve…

Products and People to follow

«Leverage other’s experience to plan yourself better»

How Your SaaS Can Engage Early In Customer Lifecycle

SaaS previously used customer success programs as…

Chat-based customer service nearly killed my startup

TLDR: Switching from chat-based customer service to embedded support tools reduced our ticket volume by 99%.

From a customer service standpoint, I am living and learning through the interactions between my…