All Stories published by IPG Media Lab on April 13, 2015
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How To Be As Good At Targeted Recommendation As Amazon

Read original story on: Wired

Last week, Amazon quietly launched a new service aimed at opening its own AI technology, which its mighty recommendation engine is built on, to all businesses to use. The new…


The Next Cool Bar Game May Be Powered By Virtual Reality

Read original story on: AdWeek

Several alcohol brands such as Jim Beam, Dos Equis, and Fire Eater are all trying out virtual reality gears to win over millennial bar-goers at the crucial moments of drink…


A Look Into Apple Watch’s 1 Million US Preorders

Even though Tim Cook won’t comment on the Apple Watch’s official launch other than “great”, new details of the initial market reception towards Apple’s first smartwatch have emerged via shopping data firm Slice Intelligence.