All Stories published by IPG Media Lab on April 27, 2015
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Google To Become The Ultimate Fashionista With Search Data

Read original story on: New York Times

Once again putting the vast amount of data it gathers to good use, Google has announced a plan to issue fashion trend reports biannually based on web searches. This…


Pinterest To Become More Brand Friendly With New Ads API

Read original story on: Ad Week

Pinterest has been readying its ad sales programs since a year ago, consciously making its platform more brand-friendly. And earlier today, the company unveiled its first ads…


Chinese Jewelry Retailer Deploys In-Store Beacons Via WeChat

Read original story on: Mobile Commerce Daily

Chinese jewelry brand Chow Tai Fook teamed up with Beijing-based beacon-provider Sensoro to install a beacon-powered e-coupon distribution system that…